G.I Joe: Retaliation "Real Heroes" Kicks Into Gear With Dwayne Johnson

A new marketing campaign for G.I. Joe: Retalation with Dwayne Johnson, Roadblock, asks, "Do you have a real hero in your life?"

Users can submit photos of real heroes in their lives through InstaGram using the hashtag #GIJoeRealHero.

The photo will then appear on the GIJoeMovie website.

Follows of Cobra worry not as they have launched a viral marketing campaign of their own just for you, a Cobra Special Forces campaign.

G.I. Joe: Retaliation stars Bruce Willis, Dwayne Johnson, Channing Tatum and Byung-hunLee and opens in theaters March 29th, 2013.

Synopsis:

The G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.